About Us

Melanie Altarescu and Wendy Lauria are dynamic and innovative leaders in the fields of marketing and partnerships. Together they have a combined experience of over 40 years at brands including GOOP, The Wing, Vanity Fair, Harper’s BAZAAR, The New Yorker and more.

  • Melanie Altarescu is a creative marketing executive with experience in the strategic partnership, sponsorship, events, community and content arenas.

    Her career includes over 20 years of experience with revenue-generating leadership roles at companies and publications, including The Wing, Artsy, The New Yorker, WIRED, and Vanity Fair.

    She is known for her ability to employ “searchlight intelligence” as a means to create revenue-generating and audience-building partnership strategies. Namely, she specializes in connecting the dots between people and ideas – and inspiring others to do the same.

  • Wendy Lauria is a dynamic and innovative leader with 20+ years experience rooted in marketing and partnerships for global media platforms, and a proven track record for producing comprehensive, omni-channel brand expression.

    Having held management positions at Bon Appétit and Harper’s BAZAAR, and most recently as Senior Vice President of Strategic Partnerships & Business Development at goop.com, Wendy is a high-level decision-maker with an extensive background spanning wellness, luxury, fashion and beauty.

    Wendy is a creative thinker and strategic planner; a visionary who’s pragmatic in creating profitable and sustainable revenue streams with outstanding success in reaching short and long-term goals that grow and monetize business.

Our Experience

Strategy & Development

  • Go-to-market strategies

  • Sponsorship sales & fundraising

  • Licensing & joint ventures

  • Philanthropic tie-ins

Events & Experiences

  • Large-scale, multi-sponsor

  • Programming

  • Retail Pop-Ups

  • Intimate, VIP affairs

Cultural Relevance

  • Celebrity & Talent

  • Social Media, Influencer

  • Targeted Mailings & Seeding

Media

  • Custom content

  • Campaign development

  • Targeted media buys

Product & E-Commerce

  • Limited-edition, capsule collections

  • Product placement & sampling

  • Loyalty & perks programs